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UX not Specs!

So, I’ve been back in Hull for a few days now, only to discover my friend Nick has betrayed the good ship Windows Phone and moved to the dark side of Android. 😛 Whilst we were discussing his new phone, a Samsung Galaxy Nexus,  we got talking about HTC’s latest Android offering — the One X.

What sets the One X apart from the rest of the crowd is the fact that it has a quad core processor. Quad core processors aren’t actually the norm in desktop PC’s yet, most people still have dual core chips, so to have one in a phone is an interesting development. Interesting, I would say, but not entirely useful — in fact, quite the opposite.

In my day-to-day life, my one concern about my phone is how long it will last. It’s always a pain when your phone runs out of juice just as you’re expecting a text, call or email. Smartphones at the moment typically have a battery life of around 20 hours, with light to moderate use of more advanced features like Wi-Fi and high screen brightness. This will last you a day at University or work, but god help you if you forget to charge it up at night and want to make a phone call the next day.

An issue I don’t encounter on a day-to-day basis is lack of computing power on my phone. Whilst I frequently think “I wish this had a bit more oomph sometimes” on my i3 powered Dell Inspiron 15R Laptop I can honestly say the thought has never occurred to me about my Samsung Focus Flash Windows Phone, everything seems seamless and frankly im not doing anything taxing like editing and converting video on my phone… I make phone calls, text people, read my emails, browse the web, listen to music and play the occasional game — none of this requires the power of a quad core.

Quad core processors sip more battery than a single core would. Simple fact, so for my experience at least it would actually enhance an issue I have and ‘solve’ an issue I don’t. Of course, everyone uses their devices differently, so your experience may indeed be improved by a bit more power but I think most people want to get the essentials done, with a tad of gaming but be able to do all that for a longer period of time.

Going back to the seamlessness of my phone experience, during our conversation about processing power in phones I coined the term “UX not specs”, which is now the title of this blog post. UX stands for User Experience, the way in which users experience your hardware and software, this includes the “person’s perceptions of the practical aspects such as utility, ease of use and efficiency of the system” according to Wikipedia. What is important here is the word perception, a quad core is usually going to be quicker than a single core clocked at the same speed, but this increase in speed might be so small that it not be noticeable by the user, in which case its almost a waste.

Specs stands for Specifications and rhymes nicely with UX. 😉 Specifications are the list of details about a piece of  hardware’s innards, including its CPU Core count, amount of RAM, measurement of storage space etc.

Windows Phone is very cleverly designed so that smooth animations cover the loading time, so even if something takes a while because everything is moving you deem it to be efficient, fast, and working instantly on command. The user experience is good, I’ve never been irritated by a slowdown in Windows Phone so I personally wouldn’t be willing to sacrifice any battery life for more cores. The user experience is great, even without the specs which you think it would demand, so windows Phone has got the UX, but not the (battery draining) specs of some high-end Android phones.

Until we invent a technology capable of holding many days’ worth of battery life on a smartphone device I for one will yearn for more battery life over computational power.

Danny.